Acquired taste: IRN-BRU has always been popular in Scotland, but southern tastes are shown to prefer Barr's Rubicon brand
21 May 2012
Few people needed a soft drink to cool down during a rain-sodden April, but AG Barr thrived despite the lousy weather.
The make of Irn-Bru and youth-centric drink Rubicon saw sales in the 14 weeks to 5 May increase by 4.3% against the same period last year.
The company said: “This is a robust performance given the combined effects of a particularly wet April.”
