Cert 12A, 90 mins
***
Much as one admires the cheek of documentarist Morgan Spurlock, it seems doubtful if he will again make anything as pertinent as Super Size Me, in which he ate junk food until he became fat and sick. His latest has him striving to make a film fully financed by product placement.
It ought to be sharper. But that is not Spurlock's way, as evinced by his disappointingly self-regarding Where in the World Is Osama Bin Laden?
There are, however, some joys here, as he tries to persuade naturally suspicious would-be sponsors such as Volkswagen to give him some money and other less sophisticated firms to get some cheap advertising. In the end, though, we have a director determined to be a little too jolly and obvious for his own good. He's not selling out, he says, he's buying into the process with which we are all too familiar and hopefully showing how absurd it is. Which perhaps explains why the various sponsors are given their own blatant puffs in the programme notes handed out to the press.
