Munroe Bergdorf, a model sacked by L'Oreal over a race row, was called to stop using the word 'n*****' during a heated debate on Good Morning Britain.
Hosts Piers Morgan and Susanna Reid were forced to step in as guest Bergdorf repeatedly used the n-word during a segment on the show.
The 29-year-old was invited on to discuss Twitter's new freedom of speech restrictions to prevent hate crime on the social media site when she used the word several times to reinforce her argument in support of the changes.
After being warned by Morgan and Reid, she said: “Can I chip in here? I can’t say n***** and I’m going to say it. I’m going to say it.”
Broadcaster and writer Edward Adoo, who was appearing alongside Bergdorf replied: “You’ve said it so many times. It’s breakfast TV, I don’t think that’s right.”
Morgan also interjected: “Munroe, we would like you to stop using the word.”
But Bergdorf hit back: “This reaction of me using the n-word is seeing as more violent than the fact we are actually called this. It’s highly racist.”
On Twitter, GMB viewers were unconvinced by the 30-year-old’s arguments, with some branding it a ‘double standard’.
One complained: “@GMB If the ‘N ‘ word is offensive to black people then it should be an offence to use the word by both races, it can’t be right that is ok for black people to say it and not be criticised! Ergh double standards!!! @piersmorgan [sic].”
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While another tweeted: "Absolutely disgusted by the language used by @MunroeBergdorf this morning [sic]."
But others supported Bergdorf’s claims with one tweeting: “@MunroeBergdorf Watching Edward Adoo not understanding colonialism and imperialism on @GMB right now is a no from me, then hearing him say radical views should be allowed on Twitter is another no LOL.”
The model hit headlines in September after she was dropped as the face of L'Oreal's 'all worth it' campaign.
The beauty firm confirmed the model had been sacked over comments she made that were deemed to be "at odds" with the brand's values.
She had reportedly claimed that "all white people" were guilty of racial violence in a Facebook post, which was later deleted.
Munroe later expanded on her statement in a further Facebook post which read: "When I stated that 'all white people are racist', I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy - designed to benefit, prioritise and protect white people before anyone of any other race.
"Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist."
Good Morning Britain airs weekdays at 6am on ITV.
