Boxes of Celebrations, Quality Street and Roses are all smaller this year—but they cost the same

Shrinkflation is real  
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Quality Street boxes are a staple in homes across the UK come Christmas time. Yet, the chocolate-filled tubs have copped some flack over the years as their size continues to shrink - and this year they've dwindled even further.

Quality Street tubs have now fallen from 750 grams to 720 grams, while a tub of Celebrations has fallen from 680 grams to 650 grams.

While the quantity of chocolates in the Quality Street boxes get smaller, the price remains the same at £5 a tub.

Over the past decade, Quality Street and Roses boxes have shrunk by 40 per cent, while Celebrations have shrunk by 33 per cent.

Nestlé, the manufacturer of Quality Street, said in a statement: "This year’s tub of Quality Street is 720g, which is slightly lighter than in 2017. Nevertheless our tub is very competitive when compared to similar products on the market."

Mars, the manufacturer of Celebrations, said in a statement: "We have had to make the difficult decision to reduce the weight of our Celebrations tub so [it] . . . continues to be an affordable festive treat."

And Cadbury said: "Like all food manufacturers we sometimes have to make changes to ensure that people can continue to buy their favourite chocolate brands at affordable prices."

Charlotte Hook posted this photo on Quality Street's Facebook page in 2014
Facebook/Charlotte Stacey Hook

In 2014, Charlotte Hook posted a photo to Quality Street's Facebook page comparing the tubs from the '80s to now, and there is a considerable difference.

Hook wrote on the page: "Been putting the Christmas tree up, always keep my tins to put my decorations in after Christmas! Look how they've changed in size from 1998 till 2014! Bring back the big tins!!! Loyal Quality Street customer!!!!"

Although, it's probably a good thing we don't have a kilo of Quality Street lying around...

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