Love pays for De Beers
12 April 2012
RENEWED emphasis on love and relationships in the wake of the 11 September attacks on the US appears to have saved diamonds giant De Beers from a disastrous Christmas.
Anecdotal evidence reaching De Beers' South African headquarters suggests many Americans, who account for half of the diamond market, saw the gems as ideal presents.
US diamond sales plunged last year. But the latest evidence suggests analysts will leave 2001 sales forecasts for De Beers unchanged at about $4bn against $5.6bn in 2000.
