As summer peaks its warm little head from behind the cloud, the streaky, smelly, armpit-staining perils of fake tan rear their ugly heads. Or so we thought.
St. Tropez have now stepped in to put an end to the insanity, unveiling their new revolutionary fake tan designed to add a sunkissed glow once applied... in the shower.
The first ever product that had been designed using water to promote a gradual tan, this unique streak-free formulation activates on clean, wet skin, in just three minutes.
Kate Moss, who endorses the brand, said of the product: "The first thing I do in the morning is get in the shower, I use the St.Tropez Gradual Tan In Shower Lotion, which gives you that healthy glow that everybody wants."
The best of Kate Moss
"It couldn't be easier to use and there's no need to wait around for hours - in the three minutes that it takes to work, I just comb through my conditioner, before washing it off."
"As it builds in colour you can use it daily; you don’t go from pale to bronzed instantly, it just gives you a subtle hint of colour and a healthy glow, which I love."
The product - which is exclusive to Boots costing £14.50 and is yet to officially launch - has already proved unbelievably popular.
With 8,500 people on the waiting list - which is growing at the rate of about 1,000 people a day - the tan's launch date is looking likely to be brought forward from 1st June to cope with the growing demand.
To join the ever-growing waiting list, visit boots-waitinglist.com
