British high-street chain Next has enlisted the services of supermodel of the moment Arizona Muse to star in a special Olympics campaign. The images, which appear in the June issue of Vogue, were shot in locations across the capital including on the Eurostar platform at St Pancras and in the shadows of Tower Bridge.
Last week, Next unveiled its official Olympics formalwear collection which will be worn by members of Team GB and Paralympics GB to all public occasions during the run up to games including to meetings with the Queen and the prime minister. Lead by designer Michael Woodhouse, the high-street store are also creators of the outfits the teams will wear to the opening and closing ceremonies of this summer's games.
Next follow fellow British brands Ben Sherman, Lee Cooper and M&S in its new role as official Olympics outfitter for Team GB. An adapted version of both the men's and women's formalwear outfits, as well a number of limited edition items which are pictured in the campaign, will be available in Next stores from next week.
