No sooner had the fashion world got to grips with athleisure - the 21st Century notion that requires we take our sports clothes out of the gym and into our everyday wardrobes - when a new hybrid was born.
Unveiling its latest collection at New York's Spring Studios, Lacoste pushed sportswear further still unveiling terry towelling robes designed with the red carpet in mind.
The vision - yet to be adorned with its own perplexing idiom (athevening, perhaps?) - sees polo-shirts slashed at the front and nipped in at the waist to create evening ready dresses and dressing gowns cut at the thigh to serve as billowing cocktail dresses.
Known for his dedication to pushing boundaries with technical fabrics, Lacoste's Felipe Oliveira Baptista was in a characteristically experimental mood.
With soft woven cotton, lightweight jersey and mat plastic key components in this high performance melting pot, the French designer set out to give new life to sportswear as we know it suggesting oversized coats, printed boiler suits and smart sweater skirt suits among his options for spring/summer.
Cool and unmistakably metropolitan, the take home here was that sportswear can work for any occasion.
Of course this being Lacoste - a brand deep rooted in its own traditions - it wasn't without its signature pieces. Slouchy sweat pants, worn teamed with oversized sweaters and raincoats, looked set to appeal to Lacoste's bread and butter customer. While track pants - a regular inclusion - also inspired.
For our wardrobes, and our unquenchable athleisure habits, Baptista's latest collection is promising. Not least because it suggests that the trend for wearing a tracksuit and trainers to the office is going nowhere fast.
Only time will tell if the red carpet robe can have the same traction.
