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The multi-platinum selling artist and all-round cheeky chappy recently debuted an exclusive collaboration with River Island - a 14-piece collection featuring an array of contemporary wardrobe staples that mirror Olly's signature smart-casual style.
"River Island has long been a favourite of mine, ever since the days of payday shopping in Essex with my mates," says Olly, who rose to fame on the X Factor in 2009.
The slick menswear edit is made up of versatile items that are perfect for elegant day to night dressing.
"Although it’s important to most guys these days that they look good, versatility is really important too," Olly told the Standard.
"I worked closely with River Island on carefully picking designs that could easily be mixed and matched, because for a man to part with his money, he needs to feel like he’s getting a real investment piece."
And he appears to have succeeded. The collection features a number of classics, from a tight black tee to a checked suit and an array of smart outerwear too.
In a nutshell, Olly has your winter daywear and partywear wardrobe sorted.
However, the collection isn't all about playing it safe with classic styles. There are also a few pieces that are as loud and characterful as Mr Murs himself - notably, two statement geometric print shirts.
"I hate wearing boring clothes, sometimes we can get in a habit of just wearing a boring shirt or plain colours," says Olly. "We should all always test the boundaries in what we’re wearing."
As for how Olly wants you to feel when wearing one of his suave ensembles?
"In a word: confident."
And if you're searching for some style inspo on how to take your look from desk to dance floor, check out Olly's tips in the video above.
Day-to-night dressing - tricky for men? "Not if they’ve watched my video for the Evening Standard!" says Olly.
You can shop all of Olly Murs River Island collection here
