Londoners were left puzzled after Tube station Westminster appeared to be renamed Webminster overnight in a PR stunt.
Amazon replaced Tube signs with a new name to advertise the launch of a new London internet service to help businesses.
Scores of confused London Underground passengers noticed the swapped signs and questioned what was going on – with one person joking it was related to Spiderman.
One passenger, Ted Pulfer, said: “Can someone explain this? I nearly didn’t get off the tube.”
“Had to check my sanity as I passed through Westminster,” said Tube user Jane Hames.
Another passenger, called Susan, said on Twitter: “Reading a book about A.I. on the Tube, looked up and saw this. This does say Webminster right?”
Workers grafted through the night to replace the signs, paid for by Amazon. in a bid to promote Amazon Web Services which has been recently launched in London.
The company’s new service offers secure “cloud computing” – meaning when data is stored and managed online instead of on hard drives.
Several signs inside the Circle, District and Jubilee line station were changed including the iconic circular Tube signs as well as the signs lining the platform.
But some Londoners were not happy. Tony Howat said: “Very, very poor promo. Thanks for confusing tourists.”
In April last year Canada Water underground station was renamed Buxton Water on the day of the London Marathon.
Transport for London said it was a temporary advertising promotion.
