Primark has stopped selling padded bikini tops for children after criticism that they sexualised young girls, a spokesman for the chain said.
The company apologised for any offence caused by the product and said profits from any bikinis already sold would be given to a children's charity.
A spokesman said: "Primark has taken note of the concern this morning regarding the sale of certain bikini tops for girls, a product line that sells in relatively small quantities.
"The company has stopped the sale of this product line with immediate effect.
"Primark will donate all the profits made from this product line to a children's charity, and apologises to customers for any offence caused."
Conservative leader David Cameron, who branded the sale "disgraceful" in a radio interview, said he was "delighted" the bikini top had been withdrawn from sale.
He said: "I am delighted they have taken the decision to withdraw this as we need a more responsible society and that means not just the government playing its role but, as I said at the launch of my manifesto, all of us recognising we are in this together.
"Parents want to protect their children from the commercialisation and sexualisation that can take place in our society.
"Businesses have got to think of their responsibilities. I'm glad Primark has done this."
Lynne Featherstone, the Liberal Democrat spokeswoman for equality, said: "Primark's decision is welcome but how on earth could they have thought that this was a good idea in the first place?"
