Major tourist attraction Alton Towers has banned Speedos and other types of tight swimming trunks at its Staffordshire site on grounds of taste.
The trunks are favoured by the likes of Rod Stewart and soccer star Cristiano Ronaldo.
But it seems Alton Towers' bosses cannot stomach the types of swimwear that have featured at their waterpark, reckoning them "more suited to Spain than Staffordshire".
The company said that a number of men had been sporting tight trunks during the hot weather.
It went on: "To prevent embarrassment among fellow members of the public and to maintain the family friendly atmosphere at the resort, bosses have taken the extreme measure of banning these tight trunks from their popular waterpark located within the Splash Landings Hotel.
"While women may hail the return of the skimpy bathers, the style itself is not deemed public or family friendly, and therefore we are requesting that male swimmers wear more appropriate styles such as boardshorts."
Alton Towers Resort sales and marketing director Morwenna Angove said "We feel this small brief style is not appropriate for a family venue so we are advising male bathers to wear more protective swimwear such as shorts."
"We are also looking into offering complimentary male waxing, which will ensure preserve the dignity of all our guests."
