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Gambling ads on TV soar

There were 1.39 million gambling adverts on television last year, compared to just 152,000 in 2006, statistics compiled by Ofcom show
19 November 2013

A change in the law has led to a huge increase in gambling adverts on TV, according to new research.

Statistics compiled by communications watchdog Ofcom found there were 1.39 million gambling adverts on television last year , compared to just 152,000 in 2006.

Adverts for gambling used to be restricted to the national lottery, football pools and bingo halls until a change in the law liberalised the situation in September 2007.

Researchers found the number of adverts rose to more than half-a-million in 2008 after that and continued to climb.

M ore than a third of the adverts shown last year were for bingo (38.3%) with online casino and poker accounting for 29.6% and a quarter (25.6) for lotteries and scratchcards.

Analysts found they accounted for 3.2% of all advertising seen by adult viewers in 2012.

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