Hopelessly devoted: Celebrities become 'Tickled Pink Ladies' for Asda charity campaign
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Grease is the word as Lacey Turner and Alexandra Burke join stars going retro for Breast Cancer Awareness Month.
They are joined by Danielle Lineker, Heidi Range and Zoe Hardman embracing the 1950s for Asda's Tickled Pink campaign, which supports breast cancer charities Breast Cancer Campaign and Breast Cancer Care.
The stars donned hot pants and wet-look leggings for photo-shoots inspired by Grease's famous Pink Ladies set in an all-American diner and a Pink Ladies' powder-puff boudoir.
Former Sugababes singer Heidi Range said: "Tickled Pink has enabled Asda to raise a massive £29 million so far which has gone towards supporting those affected by breast cancer."
X-Factor winner Alexandra Burke, seen pouting down the phone to a T-Bird in her photo, said: "This cause is so incredibly important to me and you can help too by picking up Asda's Tickled Pink products in store right now and show your support for Breast Cancer Care and Breast Cancer Campaign."
The Tickled Pink range modelled by the girls is available at Asda and £1 from every sale will go to the two charities to help fight breast cancer.
Breast Cancer Care provides information and support for breast cancer sufferers and their families while Breast Cancer Campaign fund research into fighting the disease. Among its successes, Tickled Pink has helped Breast Cancer Campaign to fund four Scientific Fellowships and 57 research projects.
Breast Cancer Awareness Month runs throughout October and Tickled Pink products are available in all Asda stores and on George.com. For more information about breast cancer support, or to make a donation, CLICK HERE.
