DJ Fresh wants to be bigger than Tinie Tempah
Lucozade Sport Lite has taken a 'fresh' approach with its new ad campaign which brings together the cream of LA's roller skating talent, one of the world's best freestyle skateboarders in Kilian Martin and 'Louder', the new single from DJ Fresh, to capture the trend and sound of summer.
London based DJ and producer DJ Fresh is keen to reach the popularity that Brit Award winner Tinie Tempah achieved when his Lucozade advert aired and said: "the Tinie Tempah and Travis Barker campaign was massive and I hope that ours will be even bigger."
The first advert with Travis and Tinie became an instant hit with fans requesting that the two music stars release the single featured in the advert.
"After the success of 'Gold Dust' last year, and the award winning music video which Ben Newman created, it was a pleasure to be working with him on this exciting collaboration with Lucozade. The advert and music video look fantastic, and the commercial release of 'Louder' on Ministry of Sound will take the full length single to a wider audience," DJ Fresh added.
The adverts director, Ben Newman, said: "I wanted to capture a feeling and vibe between friends in their LA community. With a relaxed and observational style we we're able to let the talent discover their special YES moments, naturally."
'Louder' will be available for download later in May.
