Double firing shock for Apprentice's Ellie and Vincent

Ellie Reed and Vincent Disneur were both fired in a double elimination shocker on 'The Apprentice' last night.

The duo - who came unstuck when they failed to deliver on a dog food advertising task - battled it out in the boardroom in the hope of being given the chance to remain in the running for a potentially lucrative position working alongside Lord Alan Sugar.

While Ellie was initially given the boot for "piping up at the wrong time", the multi-millionaire technology mogul then turned on self-proclaimed ladies' man Vince and fired him on the spot for being "too in awe" of other people competing in the BBC One show.

However, the 33-year-old businesswoman thinks self-assured sales manager Vince was sacked because of his "cocky reaction" to her firing.

Ellie told BANG Showbiz: "He should have just fired Vince. He certainly didn't smooth talk me or any of the other girls in there and I don't think Lord Sugar is the type of person who can be smooth talked by someone like Vince.

"I think he thought he was too smug when I got fired and just decided off the cuff to fire him as well. I don't think it was decided in advance, it was just Vince's cocky reaction and thinking he'd escaped it that landed him in it."

Meanwhile, the 29-year-old software expert admitted he didn't think Lord Sugar would be pointing the finger at him.

Vince added: "The hair flung back and I thought I would be OK. I thought he was going to send us back to the house, have a go at me and say, 'Pick it up' and go from there, but he made the decision to fire me as well."