Sultry in sequins: Holly looks just like Toon sex symbol Jessica Rabbit
It's another week and another plunging neck line for controversial Dancing on Ice presenter Holly Willoughby.
Clad in a daring, curve-hugging scarlet gown, the glamorous star, who is becoming famous for her revealing style of dress, resembled racy cartoon character Jessica Rabbit.
The bejewelled garb hinted that Holly is not going to change her sartorial taste amid complaints from ITV viewers about her generous cleavage.
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Holly's style was reminiscent of curvy cartoon character Jessica Rabbit
Backless apart from a slim sash of material, the former underwear model's 32D figure was enviable but may attract more criticism from the celebrity ice-skating competition's fans.
Despite a public backlash, Holly claimed she cannot understand what all the fuss is about.
During an appearance on Loose Women last week, she said: "It's just the weirdest thing that has ever happened. It's like I'm living in someone else's world."
The reaction to the 27-year-old penchant for a plunging neckline has varied.
After last Sunday's show, one viewer, writing on a TV messageboard, said: "Why doesn't Holly Willoughby stop messing around and just do the show topless?"
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Cleavage: Holly's latest dress proves she has no intention of covering up her 32D figure
Another wrote: "My husband and I have great fun trying to bet how low her top will be each week. She does struggle to keep them in, doesn't she?"
Meanwhile, pop star Gareth Gates described his Dancing On Ice experience as "fantastic" after becoming the latest celebrity to get the boot from the show.
The Bradford-born singer was unanimously voted off by the judges last night after finding himself in the semi-final skate-off with Coronation Street's Zaraah Abrahams.
Abrahams, Suzanne Shaw and Chris Fountain will now go through to next week's final.
The gown was strapless and backless apart from one bejewelled sash
